GSMA RCS Business Messaging Lab #19 New Jersey – Speakers’ Presentations

November 29, 2018


To download the speakers’ presentations and videos from the RCS Business Messaging Awareness Lab in New Jersey, please click here.

On 15 November 2018, the Future Networks Programme hosted the nineteenth GSMA RCS Business Messaging Lab in New Jersey with our sponsor Verizon. High profile speakers from leading operators, aggregators and technology partners provided key insights into RCS and the business messaging market.

Presentations from 3CAT&T, Deutsche Telekom, GSMA, Mavenir, Mobilesquared, Mobivity, Samsung, Syniverse, tyntec and Zipwhip are now available for you to download. The following topics and more were discussed:

  • The results and impact of live RCS Business Messaging campaigns from major brands
  • The global position of RCS
  • How RCS enhances the life of the consumer
  • The opportunity and benefits of RCS for brands
  • Platform updates from Google and Samsung
  • RCS traffic and income forecasts
  • Chatbot solutions for mobile commerce

To learn more about the GSMA RCS Business Messaging Lab series and to register your interest in an upcoming event please click here.






3Cinteractive John Duffy, CEO Metcalfe’s Law & RCS – How Do We Reach the Tipping Point?
Verizon* Aparna Khurjekar, SVP Consumer Products Welcome from Verizon
Deutsche Telekom Petja Heimbach, Vice President Enhancing the Life of the Consumer
Verizon* Sethumadhav Bendi

Kumar Sanjeev

Verizon Business Messaging and Key Learnings
Google* Rob Lawson, Business Development Messaging Six Pointers on Building an Effective Rich Messaging Program
GSMA Jill Cooper, Programme Marketing Director Welcome from GSMA
GSMA Henry Calvert, Head of Future Networks

Catherine Maguire, Operator Engagement Manager

RCS Global Position
Syniverse, Mavenir Teresa Walter, VP Business Development

Carlos Aragon, Director of Enterprise Solutions Marketing

Extending Reach Through a Unified RCS Business Messaging Marketplace
AT&T Neil McGrath, Lead End-to-End Architect RCS MaaP A2P or P2A? – Lessons Learned (so far…)
Samsung Henry Komsky, Senior BD Manager Reinventing the Messaging Experience
Mobilesquared Nick Lane, CEO Why RCS will become the marketing engagement accelerator
Summit Tech* Ron Nessim, Chief Process Officer The 5 Minute Chatbot
tyntec Eddie De Curtis, President Data Engagement Charging
Zipwhip James Lapic, SVP of Technology Building for Demand: How the popularity of business texting has set the stage for RCS
Mobivity David Galante, SVP Product Marketing Subway’s RCS Success will change Mobile for Restaurant Brands
mGage Chad Meyer, Senior Director of Product Management Brands’ Reactions, Examples and Key Learnings

*Please note, the presentations from Google, Summit Tech and Verizon are not currently available to download.

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