With its rich and experienced ecosystem and the standardisation afforded by the GSMA’s Universal Profile; deploying RCS has never been easier. 159 million people are already using RCS monthly, and this Operator platform provides a perfect opportunity for Brands to upgrade their messaging to consumers. You can see examples of RCS Business Messaging campaigns below.
As the biggest mobile operating system in world, Google has over 2 billion monthly active devices on Android. Watch Google’s short video below to see how Android Messages supports RCS.
Mobile World Congress Barcelona 2018
Leading global brands, including Booking.com, Boston Pizza, Deutsche Telekom, Ezy Park, ITV, Ocado, SnapTravel, 1-800-Flowers.com and more, have launched RCS Business Messaging at MWC Barcelona 2018. Watch their demos below to see how these major brands are engaging with their consumers in increasingly interactive and compelling ways.
In the space of a year, operator RCS launches have almost doubled from 30 to 55, underpinned by the Universal Profile, and have the potential to double again in 2018. Networks are now being interconnected in Europe and the Americas and we are seeing a rapidly growing base of RCS global users which now stands at 159 million MAU.
Brand: Boston Pizza (Demo 1)
Use Case: Transforming the Pizza Ordering Experience Using RCS Operator: Sprint Marketing Company: ICF Olson RCS Platform: Google Showcased at: MWC Barcelona, February 2018
Brand: Boston Pizza (Demo 2)
Use Case: Transforming the Pizza Ordering Experience Using RCS Operator: Sprint Marketing Company: ICF Olson RCS Platform: Google Showcased at: MWC Barcelona, February 2018 (Demo by Google)
Brand: 1-800 Contacts
Use Case: Simplifying the Contact Lens Reorder Process with RCS Operator: Sprint Marketing Company: OpenMarket RCS A2P Platform: Google and Samsung Showcased at: MWC Americas, September 2017
Brand: Multiplus, Banamex & Natura
Use Case: Creating a More Compelling Channel for Orders and Redemption Through RCS Operator: Sprint Marketing Company: Movile RCS A2P Platform: Google Showcased at: MWC Americas, September 2017